PRIVACY POLICY
Effective Date: 1 November 2025
Last Updated: 31 March 2026
Unmasked (“the App”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and safeguard your information when you use the App.
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1. Data Controller
Unmasked Innovations (PTY) LTD is the data controller responsible for your personal information.
Location: Cape Town, South Africa
Email: [email protected]
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2. Information We Collect
We collect only the personal information necessary to provide the App’s core functionality.
We collect information only when you voluntarily provide it through the App. We do not collect data in the background without your knowledge or consent.
Information you provide directly:
• Name or nickname
• Email address (required for account creation and login)
• Gender selection
• Questionnaire responses
• Profile information you choose to enter
App activity information:
• App interactions such as questionnaire completion and feature usage
• Purchase confirmation information via Google Play Billing
We do NOT collect:
• Android ID or Advertising ID
• Device model or operating system information
• Payment card details
• Government identification numbers
• Precise location data
• Biometric data
• Sensitive personal data (such as health or financial information)
We do not use third-party advertising networks, behavioural tracking, or cross-app tracking technologies.
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3. Legal Basis for Processing
If you are located in the European Union or similar jurisdictions, we process personal data based on:
• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate interests in maintaining and improving the App
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4. How We Use Your Information
We use your information to:
• Generate and display user insights based on questionnaire responses. The App does not provide psychological assessment, diagnosis, or professional advice.
• Provide access to free and premium features
• Manage user accounts
• Authenticate users
• Process in-app purchases through Google Play Billing
• Provide customer support
• Maintain app functionality and security
• Comply with legal obligations
We do not sell, rent, trade, or monetise your personal information.
We do not use your data for automated decision-making that produces legal or similarly significant effects.
All results provided by the App are for informational and personal insight purposes only.
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5. Payments
All in-app purchases are processed through official platform providers such as Google Play Billing or Apple App Store.
We do not collect, store, or process payment card details.
Payments are handled in accordance with the respective platform’s privacy policies and terms.
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6. Sharing of Information
We do not share your personal data with third parties for advertising, marketing, or tracking purposes.
We may share limited information only in the following cases:
Service Providers
• Payment processors (Google Play / Apple)
• Secure hosting and infrastructure providers
These providers are required to safeguard your data.
Legal Requirements
We may disclose information if required by law or regulation.
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7. Tracking and Advertising
We do not track users across third-party apps, websites, or services.
We do not use your data for targeted advertising or behavioural profiling.
We do not use third-party advertising SDKs or cross-app tracking technologies.
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8. Data Storage and Security
Your data is stored using secure cloud infrastructure and protected through appropriate safeguards.
We implement:
• Encryption in transit
• Access controls
• Data minimisation
• Role-based access
While we take reasonable steps, no system can be completely secure.
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9. Data Retention
We retain personal data only as long as necessary to provide the App’s services or comply with legal obligations.
If you delete your account, your data will be permanently deleted within 30 days, unless retention is required by law.
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10. Your Rights
Under POPIA, GDPR, and applicable laws, you may request:
• Access to your data
• Correction of inaccurate data
• Deletion of your data
• Withdrawal of consent
To exercise your rights, contact:
[email protected]
We will respond within a reasonable timeframe.
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11. Account Deletion
You may request deletion of your account and all associated data at any time by contacting:
[email protected]
We will verify your identity before processing your request.
Your data will be permanently deleted within 30 days unless legally required otherwise.
Where available, in-app deletion functionality may also be provided.
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12. Age Restriction
The App is intended for users aged 18 and older.
We do not knowingly collect data from individuals under 18. If such data is identified, it will be deleted promptly.
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13. Third-Party Links
The App may contain links to external services. We are not responsible for their privacy practices.
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14. International Data Transfers
Your data may be processed outside South Africa.
Where applicable, we ensure appropriate safeguards are in place to protect your information.
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15. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted within the App or on our website. Continued use of the App indicates acceptance of the updated Policy.
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16. Contact
If you have any questions about this Privacy Policy, please contact:
Unmasked Innovations (PTY) LTD
Email: [email protected]
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© 2026 Unmasked Innovations (PTY) LTD. All rights reserved.

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© Unmasked Innovations PTY LTD. All rights reserved.

TERMS & CONDITIONS
Effective Date: 1 November 2025
Last Updated: 31 March 2026
Welcome to Unmasked (“the App”), owned and operated by Unmasked Innovations (PTY) LTD (“we”, “our”, or “us”).
These Terms & Conditions govern your access to and use of the App. By downloading, accessing, or using the App, you agree to be bound by these Terms.
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1. Eligibility
• The App is intended for individuals aged 18 years and older.
• By using the App, you confirm that you meet this requirement.
• You agree to comply with applicable laws in your jurisdiction.
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2. Use of the App
The App provides insights based on user responses and interaction styles analysis for informational and entertainment purposes only. The App does not provide psychological assessment, diagnosis, or professional advice.
You agree to:
• Use the App for personal, non-commercial purposes
• Not misuse, copy, modify, distribute, reverse engineer, or exploit any part of the App
We reserve the right to suspend or restrict access if misuse is detected.
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3. User Accounts
• Some features require account registration
• You agree to provide accurate and up-to-date information
• You are responsible for safeguarding your login credentials
We are not liable for unauthorised access resulting from your failure to secure your account.
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4. In-App Purchases
The App offers a one-time purchase to unlock full features.
• Payments are processed through:
o Google Play Billing (Android)
o Apple App Store (iOS)
We do not collect or store payment details.
Prices are clearly displayed before purchase.
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Digital Content Access
Upon successful payment:
• Access to premium content is granted immediately
• You acknowledge that digital content delivery begins instantly
Where permitted by law, this may affect your right to withdraw from the purchase.
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Refunds
Refunds are handled by the platform provider:
• Google Play → subject to Google’s refund policies
• Apple App Store → subject to Apple’s refund policies
We cannot issue refunds directly unless required by applicable law.
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5. Intellectual Property
All content in the App, including:
• Text
• Designs
• Branding
• Questionnaires
• Analysis logic
is owned or licensed by Unmasked Innovations (PTY) LTD.
You are granted a limited, non-exclusive, non-transferable licence for personal use only.
No ownership rights are transferred to you.
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6. Disclaimer
The App provides insights for self-reflection and entertainment purposes only.
It does not constitute:
• Medical advice
• Psychological advice
• Legal advice
• Financial advice
You should seek qualified professionals where appropriate.
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7. Limitation of Liability
To the maximum extent permitted by law:
• The App is provided “as is” without warranties of any kind
• We do not guarantee uninterrupted or error-free operation
We are not liable for:
• Indirect or consequential damages
• Loss of data or business interruption
Our total liability is limited to the amount you paid for the App, if any.
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8. Termination
We may suspend or terminate access if you violate these Terms.
You may stop using the App at any time by uninstalling it.
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9. Privacy
Your personal information is handled in accordance with our Privacy Policy.
By using the App, you agree to how your data is collected and used as described in that policy.
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10. Changes to the App or Terms
We may:
• Update the App
• Modify these Terms
Changes will be communicated via the App or website.
Continued use of the App indicates acceptance of updated Terms.
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11. Availability of the App
We do not guarantee that the App will always be available, uninterrupted, or error-free.
We may update, modify, or discontinue features at any time.
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12. Governing Law
These Terms are governed by the laws of the Republic of South Africa.
Where required by applicable law, users may also have rights under their local consumer protection laws.
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13. Contact Information
Unmasked Innovations (PTY) LTD
Cape Town, South Africa
Email: [email protected]
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© 2026 Unmasked Innovations (PTY) LTD. All rights reserved.

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ContactEmail: [email protected]Unmasked Innovations PTY LTD is a digital product company focused on building applications that support personal insight and meaningful connection.

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© Unmasked Innovations PTY LTD. All rights reserved.

UNMASKED GUIDE

The Unmasked Guide is an automated Web-based conversational assistant operated by Unmasked Innovations PTY LTD. It provides educational insights based on the Unmasked Connection Energies framework, helping users better understand relationship patterns, emotional responses, communication styles, and the different ways people connect.The first three questions are free. After that, users may unlock a paid 24-Hour Clarity Pass, which provides more detailed clarity answers and deeper interpretation within the Unmasked framework, subject to a fair-use limit of up to 20 questions during the 24-hour access period.Please note that the Unmasked Guide does not record or remember previous questions or answers. Each question should therefore include all relevant information needed for the Guide to respond properly. The service is for educational and self-awareness purposes only and does not provide therapy, counselling, diagnosis, legal, medical, financial, or crisis support.

• UNMASKED GUIDE
• Guide terms & conditions
• GUIDE PRIVACY POLICY
• GUIDE DELETION POLICY
• GUIDE REFUND POLICY
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© Unmasked Innovations PTY LTD. All rights reserved.

Unmasked Guide Privacy Policy
Effective Date: 18 September 2026
This Privacy Policy explains how personal information is collected, used, stored, and protected when users interact with Unmasked Guide, the web-based AI-assisted digital guide operated by Unmasked Innovations PTY LTD at guide.unmaskedinnovations.com.
Unmasked Guide provides educational information and self-reflection insights related to the Unmasked Connection Energies framework. By using the Guide, you acknowledge the practices described in this Privacy Policy.
Important: Unmasked Guide is not therapy, counselling, medical advice, legal advice, financial advice, or crisis support. Users should not submit highly sensitive personal information, emergency information, passwords, payment credentials, or confidential third-party information through the service.
1. Responsible Party
For purposes of the Protection of Personal Information Act, 2013 (POPIA), Unmasked Innovations PTY LTD is the responsible party where it determines the purpose and means of processing personal information in relation to Unmasked Guide.
Privacy and information access requests may be directed to: [email protected]
2. Service Description
Unmasked Guide is a web-based conversational service available at guide.unmaskedinnovations.com. Users submit questions through the Guide and receive AI-assisted responses based on curated Unmasked knowledge sources.
The service may provide a limited number of free interactions. Additional questions or premium access, including a 24-Hour Clarity Pass, may require payment.
3. Information We Process
Unmasked Guide is designed to minimise data collection and process only information reasonably needed to operate, secure, and support the service. Depending on how the Guide is used, the following information may be processed:
• the question or message content submitted by the user
• a browser-generated or service-generated session identifier
• consent status and limited browser storage information used to operate the Guide
• free-question usage counts, paid access status, paid-question usage, access expiry information, and similar service-control data
• payment confirmation status and limited transaction reference information
• timestamps and limited operational, security, and diagnostic records
• technical request information that cloud, hosting, or security providers may receive in the ordinary operation of the web service, such as IP address, browser or device information, and request logs
• information a user voluntarily provides when contacting support, such as name, email address, payment reference, or description of a problem
Unmasked Guide does not request identity documents, full personal profiles, passwords, banking credentials, credit card details, CVV numbers, or online banking passwords.
Users should avoid submitting special or highly sensitive personal information, including detailed health information, information about minors, financial information, sexual information, religious or political views, biometric information, or confidential information about other identifiable people.
4. Purpose and Basis of Processing
Information may be processed to:
• generate responses to user questions
• deliver educational and self-reflection guidance related to the Unmasked Connection Energies framework
• track free and paid usage limits, access periods, and question counts
• confirm payment status and activate or manage paid access
• maintain session continuity and basic service functionality
• troubleshoot technical or payment issues
• protect the service against fraud, misuse, security threats, or unauthorised access
• maintain basic operational, accounting, audit, and compliance records where reasonably or legally required
Depending on the circumstances and applicable law, processing may be based on consent, steps necessary to provide the service requested by the user, legal obligations, or legitimate operational interests permitted by law.
Personal information is not sold to third parties and is not used by Unmasked Innovations PTY LTD for third-party advertising or behavioural profiling.
5. Browser and Session Processing
The Guide may use browser local storage or similar browser functionality to remember limited information on the user's device, including whether the consent screen has been accepted, a session identifier, and limited access or usage state needed to operate the interface.
The Guide also uses server-side infrastructure to track relevant usage and paid-access information. This may include the session identifier, free questions used, paid status, payment reference information, paid-access expiry, paid questions used, and record creation or update timestamps.
Users can usually remove browser-stored information by clearing site data in their browser. Clearing browser storage may affect session continuity or the browser's ability to recognise an earlier session. Server-side records may still be retained where reasonably required for access control, payment verification, fraud prevention, troubleshooting, accounting, or legal compliance.
6. Automation and AI Processing
Unmasked Guide uses automated workflows and artificial intelligence technology to receive questions, apply service rules, retrieve relevant Unmasked knowledge, generate responses, and return those responses to the user.
The service may use Make.com or similar integration tools. Responses are generated using artificial intelligence services, including OpenAI services, configured to use curated Unmasked knowledge sources. This may include file search or retrieval from an Unmasked knowledge store.
User messages may be temporarily processed by AI and retrieval infrastructure for the purpose of answering the user's question and operating the service. Unmasked Innovations PTY LTD does not intentionally use Guide conversations to train public AI models. Third-party AI and automation providers may process or retain limited information according to their contractual terms, privacy commitments, security practices, service configuration, and applicable law.
7. Cloud Hosting and Infrastructure
The Guide is hosted and delivered using cloud infrastructure and security services, including Cloudflare services. Cloudflare infrastructure may support web hosting, serverless functions, database storage, security, and request routing.
These providers may process technical request, security, session, and operational information according to their own terms, privacy policies, and legal obligations.
8. Payments and Paid Access
Where payment is required, users may be redirected to PayFast or another approved secure payment processor.
Unmasked Innovations PTY LTD does not store or process credit card numbers, CVV numbers, online banking credentials, or payment passwords. The payment provider processes those details directly.
Unmasked Innovations PTY LTD receives limited payment and transaction information reasonably required to verify the transaction, activate or manage paid access, troubleshoot payment issues, and maintain accounting records.
9. Data Storage and Retention
Unmasked Guide is designed to avoid unnecessary storage of conversation content and personal information. Messages are processed for the purpose of generating a response and operating the service.
Limited information may be retained where necessary for service operation, paid access, payment verification, troubleshooting, audit, accounting, security, fraud prevention, abuse prevention, or legal compliance. This may include session identifiers, usage counts, paid status, paid-access expiry, payment reference information, and limited server or security logs.
Browser local storage may remain on the user's device until it expires, is replaced, or is cleared by the user or browser. Third-party providers may retain information according to their own retention periods and legal obligations.
Where Unmasked Innovations PTY LTD controls the information, it will retain personal information only for as long as reasonably required for the purpose for which it was processed, unless a longer period is required or permitted by law.
10. Third-Party Service Providers
Providers used to operate the Guide may include:
• automation and integration platforms, including Make.com
• artificial intelligence and retrieval services, including OpenAI services
• cloud hosting, edge security, Worker, and database infrastructure, including Cloudflare services
• payment processing services, including PayFast or another approved provider
• domain, website, or service-interface providers used to publish or support the service
These providers may process data according to their own privacy policies, contractual terms, data processing arrangements, security standards, and legal obligations.
11. International Data Processing
Because Unmasked Guide uses global AI, automation, cloud, security, and payment infrastructure, information may be processed in jurisdictions outside South Africa or the user's home jurisdiction.
Where applicable, Unmasked Innovations PTY LTD will rely on appropriate contractual, technical, organisational, or other legally recognised safeguards used by its service providers.
12. Security
Unmasked Innovations PTY LTD takes reasonable administrative, technical, and organisational measures to protect information processed through Unmasked Guide. Measures may include access controls, encrypted connections, restricted credentials, provider security controls, and limited data collection.
No digital service can be guaranteed to be completely secure. Users should not submit highly sensitive, confidential, emergency, or payment credential information to Unmasked Guide.
13. Children and Minors
Unmasked Guide is intended for users aged 18 and older. The service does not knowingly seek to collect personal information from children. If it becomes apparent that personal information from a minor has been submitted, reasonable steps will be taken to delete, restrict, or otherwise handle it appropriately where technically feasible and legally required.
14. User Rights
Depending on the user's jurisdiction, rights may include the right to:
• request access to personal information processed
• request correction of inaccurate or incomplete personal information
• request deletion or restriction where applicable
• object to certain processing where allowed by law
• withdraw consent where processing is based on consent, subject to legal or operational limitations
• request information about relevant third-party providers involved in processing
Requests may be directed to: [email protected]
15. Marketing
Unmasked Guide is primarily intended to respond to user-initiated questions and provide service-related interactions. Guide conversations are not used for third-party advertising or behavioural profiling.
If promotional or service-update communications are introduced, they will be sent in accordance with applicable consent requirements and law, with appropriate opt-out mechanisms where required.
16. Links and External Services
The Guide may contain links to third-party services, including payment providers, privacy policies, terms of use, or other Unmasked services. Unmasked Innovations PTY LTD is not responsible for the privacy practices of independent third-party services. Users should review their privacy information before submitting personal information.
17. Changes to This Privacy Policy
This Privacy Policy may be updated to reflect changes to the Guide, payment arrangements, AI or automation providers, security practices, legal requirements, or operational processes. The current version will be made available through the official website or Guide. Where law requires additional notice or consent for a material change, reasonable steps will be taken to provide it.
18. Company and Contact Information
Unmasked Innovations PTY LTD
Company type: Private company registered in South Africa
Physical address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Email: [email protected]
Website: www.unmaskedinnovations.com
Web-based Guide: guide.unmaskedinnovations.com

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Unmasked Guide Terms and Conditions
Effective Date: 18 September 2026
These Terms and Conditions govern the use of Unmasked Guide, the web-based AI-assisted conversational guide operated by Unmasked Innovations PTY LTD at guide.unmaskedinnovations.com.
By accessing or using Unmasked Guide, you agree to these Terms and Conditions. If you do not agree, you should not use the service.
1. Eligibility
Unmasked Guide is intended for users aged 18 and older. By using the service, you confirm that you are at least 18 years old and legally capable of agreeing to these Terms.
2. Description of the Service
Unmasked Guide is an AI-assisted digital service designed to provide educational information and reflective guidance about the Unmasked Connection Energies framework.
Users submit questions through the web-based Guide and receive automated responses about connection patterns, relationship dynamics, communication styles, emotional needs, and interpersonal insight based on the Unmasked framework.
The service may use automation tools, artificial intelligence and retrieval infrastructure, cloud hosting and database services, security services, and payment providers.
3. Educational and Informational Purpose
The information provided by Unmasked Guide is for educational, self-reflection, and informational purposes only. The service does not provide:
• psychological therapy or counselling
• medical, psychiatric, legal, financial, or other professional advice
• diagnosis, treatment, crisis support, or emergency assistance
• a substitute for professional judgement, therapy, coaching, or personal decision-making
Users should not rely on the Guide as a replacement for qualified professional support. If a user is in crisis, feels unsafe, or needs urgent assistance, they should contact local emergency services or an appropriate qualified professional.
4. AI-Generated Responses
Responses are generated using artificial intelligence systems configured to use curated Unmasked knowledge sources. AI-generated responses may occasionally be incomplete, inaccurate, delayed, or unsuitable for a specific personal situation.
Unmasked Innovations PTY LTD does not guarantee that every response will be accurate, complete, current, or appropriate for a user's circumstances. Users remain responsible for how they interpret and apply information received through the Guide.
5. Free and Paid Interactions
Unmasked Guide may provide a limited number of free interactions. The current free allowance is three questions unless another allowance is clearly displayed through the Guide.
After the free allowance has been used, users may be offered a 24-Hour Clarity Pass or another paid access option.
Unless otherwise stated at the point of purchase, the 24-Hour Clarity Pass provides up to 20 paid questions during a 24-hour period from activation. The current price is R39 unless another price is clearly displayed before payment.
Pricing, access periods, and question limits may change from time to time. The applicable terms will be displayed before payment is requested.
6. Digital Delivery, Sessions, and Devices
Unmasked Guide is a digital service delivered through a web browser. No physical goods are shipped.
Free and paid access may be linked to a browser-generated or service-generated session identifier. Browser local storage and server-side records may be used to recognise the session and apply usage limits.
Clearing browser data, changing browsers, using private or incognito mode, or moving to another device may affect session recognition. Users are responsible for maintaining reasonable access to the browser or session used for the service. Where payment can be verified, Unmasked Innovations PTY LTD will take reasonable steps to assist with restoring valid paid access where technically possible.
If the Guide is installed as a progressive web app or added to a device home screen, it remains the same web-based service and is subject to these Terms.
7. Payments
Payments may be processed through PayFast or another approved secure payment provider. Unmasked Innovations PTY LTD does not store or process credit card numbers, CVV numbers, online banking credentials, or payment passwords.
Paid access may be activated after successful payment confirmation is received. Activation may depend on the payment provider, automation workflows, internet connectivity, cloud infrastructure, and service availability.
8. Transaction Currency
The merchant outlet country is South Africa. Unless otherwise stated before payment, transactions are processed in South African Rand (ZAR). Currency conversion, bank charges, exchange-rate differences, or foreign transaction fees imposed by a bank, card issuer, or payment provider are outside the control of Unmasked Innovations PTY LTD.
9. Refunds and Cancellation
Because paid access is a short-term digital service that may be activated immediately after payment, cancellations and refunds are generally not available once paid access has been activated or used, subject to rights that cannot legally be excluded.
Refund requests are handled in accordance with the Unmasked Guide Refund Policy. Requests or payment-access problems may be sent to [email protected].
10. Acceptable Use
Users agree to use Unmasked Guide responsibly and lawfully. Users must not:
• send unlawful, threatening, discriminatory, harassing, exploitative, or harmful content
• submit sensitive personal information that is not reasonably necessary for the question
• use the service for unlawful, fraudulent, deceptive, harmful, or abusive purposes
• attempt to overload, disrupt, interfere with, reverse engineer, scrape, bypass usage limits, or gain unauthorised access to the service
• share, sell, transfer, automate, or commercially exploit paid access or session credentials
• use the service to infringe intellectual property, privacy, or other rights of another person
Unmasked Innovations PTY LTD may restrict, suspend, or terminate access where misuse, abuse, payment abuse, technical manipulation, security concerns, or material policy violations are detected.
11. Third-Party Services
Unmasked Guide may rely on third-party infrastructure and service providers, including Make.com, OpenAI, Cloudflare, PayFast, internet service providers, browser providers, and other technical services.
These providers may have their own terms, privacy policies, technical limitations, security practices, and availability conditions. Unmasked Innovations PTY LTD is not responsible for interruptions, delays, errors, outages, or restrictions caused by independent third-party services beyond its reasonable control.
12. Service Availability and Changes
Unmasked Guide may be modified, updated, improved, suspended, limited, or discontinued from time to time. The service is not guaranteed to be uninterrupted or error-free and may be affected by maintenance, security measures, technical issues, payment confirmation delays, AI service availability, or third-party platform changes.
Where reasonably practicable, material changes affecting paid access will be handled fairly and in accordance with applicable law.
13. User Responsibility
Users are responsible for the questions they submit, the information they share, and how they interpret or use responses received through Unmasked Guide. Users should exercise their own judgement and seek appropriate professional support where a matter requires specialised advice, mental health support, medical attention, legal assistance, financial advice, or urgent intervention.
14. Intellectual Property
All intellectual property related to the Unmasked Connection Energies framework, including its concepts, terminology, content, explanations, prompts, guides, materials, designs, and brand assets, remains the property of Unmasked Innovations PTY LTD or its authorised rights holders.
Users may use Guide responses for personal, non-commercial purposes. Users may not copy, reproduce, adapt, distribute, publish, sell, train competing systems on, or commercialise the Unmasked framework or substantial service content without prior written permission.
15. Privacy and Data
The handling of personal information is described in the Unmasked Guide Privacy Policy and User Data Deletion Policy. By using the Guide, users acknowledge that information may be processed as described in those policies.
Unmasked Innovations PTY LTD does not store users' credit card or online banking credentials. Payment information is processed by the relevant payment provider.
16. Limitation of Liability
To the fullest extent permitted by applicable law, Unmasked Innovations PTY LTD will not be liable for indirect, incidental, consequential, special, or punitive losses arising from the use of, inability to use, or reliance on Unmasked Guide.
This may include losses connected with personal decisions, relationship outcomes, emotional distress, technical interruptions, session loss, payment processing delays, third-party service issues, or inaccurate AI-generated responses.
Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited under applicable law.
17. Indemnity
To the extent permitted by law, users agree to indemnify and hold harmless Unmasked Innovations PTY LTD, its directors, employees, contractors, and authorised representatives from claims, losses, liabilities, or expenses arising from the user's unlawful misuse of the service, material breach of these Terms, or infringement of third-party rights.
18. Changes to These Terms
These Terms may be updated to reflect changes in the service, product features, payment structure, legal requirements, or operational arrangements. The current version will be made available through the official website or Guide. Continued use after publication of updated Terms constitutes acceptance to the extent permitted by law. Where applicable law requires additional notice or consent for a material change, reasonable steps will be taken to provide it.
19. Governing Law and Domicilium
These Terms are governed by the laws of the Republic of South Africa, unless mandatory consumer protection law in the user's jurisdiction requires otherwise.
Unmasked Innovations PTY LTD chooses the following address as its domicilium citandi et executandi for legal notices and process: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
20. Company and Contact Information
Unmasked Innovations PTY LTD
Company type: Private company registered in South Africa
Physical address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Email: [email protected]
Website: www.unmaskedinnovations.com
Web-based Guide: guide.unmaskedinnovations.com

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Unmasked Guide User Data Deletion Policy
Effective Date: 18 September 2026
This User Data Deletion Policy explains how users may request deletion of personal information associated with their use of Unmasked Guide, the web-based AI-assisted guide operated by Unmasked Innovations PTY LTD at guide.unmaskedinnovations.com.
This policy supports user rights under the Protection of Personal Information Act, 2013 (POPIA), including rights to request deletion or correction of personal information where applicable.
1. Minimal Data Collection
Unmasked Guide is designed to minimise the collection and retention of personal information and does not intentionally create detailed personal profiles for marketing or behavioural advertising.
Depending on how the Guide is used, limited information may be processed or stored, including:
• question or message content submitted to generate a response
• a browser-generated or service-generated session identifier
• consent status and limited browser local-storage information
• free-question usage counts, paid status, paid-question usage, and access expiry information
• payment confirmation status and limited transaction reference information
• timestamps and limited operational, security, and diagnostic records
• technical request information processed by cloud or security providers, such as IP address, browser or device information, and request logs
Conversation content is processed to generate responses and is not intentionally retained by Unmasked Innovations PTY LTD for independent profiling or third-party marketing.
2. Browser-Stored Information
The web-based Guide may use local storage or similar browser functionality to keep limited information on the user's device, such as consent status, a session identifier, or limited usage state.
Users can generally remove this browser-stored information themselves by clearing site data for the Guide in their browser. Doing so may affect session continuity and the browser's ability to recognise an existing free or paid session.
Clearing browser data does not automatically delete server-side records or information held by third-party providers.
3. Server-Side Service Records
The Guide may use server-side cloud and database infrastructure, including Cloudflare services, to maintain limited service records such as session identifiers, free questions used, paid status, payment references, paid-access expiry, paid questions used, and record creation or update timestamps.
These records are used for access control, payment verification, fraud prevention, troubleshooting, and service operation.
4. Automation and AI Processing
Unmasked Guide may use Make.com or similar automation infrastructure and artificial intelligence services, including OpenAI services, to route questions, retrieve relevant Unmasked knowledge, and generate responses.
User messages may be temporarily processed by these providers to deliver the service. Unmasked Innovations PTY LTD does not intentionally use Guide conversations to train public AI models.
Deletion of information held independently by an automation, AI, cloud, or security provider may be subject to that provider's retention periods, logs, contractual terms, technical safeguards, privacy policies, and legal obligations.
5. Payment-Related Data
Payments may be processed through PayFast or another approved secure payment provider. Unmasked Innovations PTY LTD does not store credit card numbers, CVV numbers, online banking credentials, or payment passwords.
Payment providers may retain transaction records for legal, security, fraud prevention, tax, accounting, anti-money-laundering, chargeback, or regulatory purposes.
Unmasked Innovations PTY LTD can only delete or anonymise payment-related information within its own control where deletion is legally and technically permitted.
6. Requesting Data Deletion
Users may ask Unmasked Innovations PTY LTD to check whether identifiable personal information is held within systems under its control and to delete or anonymise it where applicable.
Deletion requests may be sent to:
Email subject line: Data Deletion Request
Email: [email protected]
The request should include:
• the user's name and contact email address
• a short description of the deletion request
• the web session identifier, where known
• the approximate date or dates of use
• any relevant payment date or transaction reference if the request relates to paid access
• proof of payment where reasonably necessary to identify a transaction
Unmasked Innovations PTY LTD may request reasonable additional information to verify that the person making the request is connected to the relevant session or transaction. Verification will be limited to what is reasonably necessary to protect users against unauthorised deletion requests.
7. How Deletion Requests Are Handled
After receiving a valid request, Unmasked Innovations PTY LTD will take reasonable steps to:
• check whether identifiable personal information is held within systems under its control
• delete or anonymise that information where legally and technically possible
• confirm where no relevant personal information is held, where applicable
• explain where information is controlled independently by a third-party provider and the user may need to contact that provider directly
Some information may need to be retained where required or permitted by law, including for accounting, tax, payment verification, fraud prevention, dispute resolution, security monitoring, abuse prevention, or other legitimate legal and business purposes.
8. Third-Party Services
Third-party providers used by the Guide may include Make.com, OpenAI, Cloudflare, PayFast, domain or website service providers, and other technical infrastructure providers.
Where a third party independently controls the relevant information, Unmasked Innovations PTY LTD may not be able to delete it directly. Where reasonably possible, users will be informed which provider may be relevant.
9. No Marketing Database
Unmasked Guide is not designed to build a marketing database from user conversations. User questions are not used by Unmasked Innovations PTY LTD for behavioural advertising, third-party advertising, or independent user profiling.
If marketing communications are introduced in the future, users will be provided with any consent and opt-out options required by applicable law.
10. Timeframe for Responding
Unmasked Innovations PTY LTD aims to respond to deletion requests within 30 days after receiving sufficient information to verify and process the request. More complex requests, requests involving third-party providers, or requests requiring additional verification may take longer. Where reasonably possible, the user will be informed if additional time is required.
11. Limits to Deletion
A deletion request may not always result in deletion of every record. Information may need to be retained where required or permitted by law, including for:
• tax or accounting records
• payment verification or chargeback handling
• fraud prevention
• dispute resolution
• legal compliance
• security monitoring
• abuse prevention
• recordkeeping required by a payment or other third-party provider
Where deletion is not possible, Unmasked Innovations PTY LTD may restrict, anonymise, or minimise information where legally and technically appropriate.
12. Policy Updates
This User Data Deletion Policy may be updated to reflect product changes, operational updates, regulatory requirements, payment changes, or changes to service providers. The current version will be made available through the official Unmasked Innovations website or the web-based Guide.
13. Company and Contact Information
Unmasked Innovations PTY LTD
Company type: Private company registered in South Africa
Physical address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Email: [email protected]
Website: www.unmaskedinnovations.com
Web-based Guide: guide.unmaskedinnovations.com

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© Unmasked Innovations PTY LTD. All rights reserved.

Unmasked Guide Refund Policy
Effective Date: 18 September 2026
This Refund Policy applies to purchases made through Unmasked Guide, the web-based AI-assisted digital guide operated by Unmasked Innovations PTY LTD at guide.unmaskedinnovations.com.
Unmasked Guide provides educational information and self-reflection insights related to the Unmasked Connection Energies framework. The service may offer free interactions and paid digital access options, including the 24-Hour Clarity Pass or another paid access option displayed before payment.
1. Digital Service
Unmasked Guide is a digital service delivered through a web browser at guide.unmaskedinnovations.com. No physical goods are shipped.
Once successful payment confirmation is received, paid access is activated as soon as reasonably possible, subject to payment confirmation, internet availability, browser functionality, automation workflows, cloud infrastructure, and third-party platform availability.
2. Paid Access
Unless otherwise stated at the point of purchase, the 24-Hour Clarity Pass provides access to additional Unmasked Guide questions for 24 hours from activation, subject to a limit of up to 20 paid questions during that period.
The current price of the 24-Hour Clarity Pass is R39, unless another price is clearly displayed before payment. Any applicable price, access period, or question limit will be shown before payment is requested.
Paid access is linked to the web session or service identifier used for the purchase. Clearing browser data, changing browsers, using private or incognito mode, or moving to another device may affect the browser's ability to recognise an existing session. Where payment can be verified, Unmasked Innovations PTY LTD will take reasonable steps to assist with restoring valid paid access where technically possible.
3. General Refund Position
Because Unmasked Guide is a digital service and paid access may be delivered immediately after payment confirmation, payments are generally non-refundable once paid access has been activated or used.
Nothing in this policy limits any refund or consumer right that cannot legally be excluded under applicable law.
4. When Refunds May Be Considered
Refunds may be considered where required by applicable consumer protection law or where Unmasked Innovations PTY LTD reasonably determines that one of the following occurred:
• duplicate payment
• incorrect amount charged
• payment processing error
• successful payment but paid access was not activated and could not reasonably be restored
• a material technical failure attributable to the Unmasked Guide prevented delivery of the paid service
• another service issue that Unmasked Innovations PTY LTD considers reasonable grounds for a refund
Refunds are assessed on a case-by-case basis.
5. When Refunds Will Generally Not Be Granted
Refunds will generally not be granted where:
• paid access was successfully activated and used
• the user changed their mind after payment
• the user did not use all available questions within the 24-hour access period
• the 24-hour access period expired before all questions were used
• the user misunderstood a price, access period, or question limit that was clearly displayed before payment
• the user expected therapy, counselling, medical advice, legal advice, financial advice, crisis support, or another professional service that Unmasked Guide does not provide
• the service was temporarily affected by an internet provider, cloud provider, AI provider, automation provider, payment provider, browser, bank, or other third party outside the reasonable control of Unmasked Innovations PTY LTD and the paid service was subsequently available
• the user cleared browser data, changed browser or device, or used private browsing and valid paid access can be verified or reasonably restored through support
Nothing in this section overrides rights that apply under law.
6. How to Request a Refund
Refund requests should be submitted by email within 7 days of payment.
Email subject line: Refund Request
Send to: [email protected]
The request should include:
• the user's name and contact email address
• the payment date and amount
• the PayFast or other payment reference, where available
• proof of payment, where available
• the web session identifier, where known
• the reason for the refund request
Unmasked Innovations PTY LTD may request reasonable additional information to verify the payment, identify the relevant web session, or assess the request.
7. Refund Processing
If a refund is approved, it will be processed through the original payment method where possible. Processing times are subject to the relevant payment provider, card issuer, bank, or payment network.
The refund amount will not exceed the amount originally paid. Bank charges, foreign transaction fees, or currency conversion costs charged by a user's financial institution may be outside the control of Unmasked Innovations PTY LTD.
8. Payment Provider
Payments may be processed through PayFast or another approved secure payment processor.
Unmasked Innovations PTY LTD does not store or process credit card numbers, CVV numbers, online banking credentials, payment passwords, or other payment credentials. Payment providers process payment information according to their own terms, privacy policies, security standards, anti-fraud obligations, and legal requirements.
9. Contact Information
Unmasked Innovations PTY LTD
Email: [email protected]
Address: 23rd Arthurs Road, Sea Point, Cape Town, 8005, South Africa
Web-based Guide: guide.unmaskedinnovations.com

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© Unmasked Innovations PTY LTD. All rights reserved.